Boylesports signs with Playtech to grow bingo online offering
Less than a month after the acquisition of Virtue Fusion, bingo online software provider Playtech are continuing their bid to be the biggest and best in the lucrative bingo game market and has signed a bingo licensing agreement with Boylesports, Ireland’s largest independent bookmaker. Playtech already provides Boylesports with poker.
Virtue Fusion is one of bingo’s biggest networks, with traffic of more than 6,000 players, and licensees including Mecca, Sky, Bet365, Ladbrokes and Virgin so giving Boylesports access to a major bingo prize pool that is attractive to many bingo players.
Playtech chief executive Mor Weizer said: “Boylesports already benefit from having Playtech for their poker product, so taking another best of breed service by utilising the Virtue Fusion Alderney platform will compliment their portfolio and bring enhanced opportunities.”
Boylesports head of online Conor Grant said that the company is “delighted to be introducing their online bingo through Virtue Fusion to Boylesports.com.”
Playtech bought Virtue Fusion in February, the software supplier’s third major deal in less than three months, inceasing its existing bingo network by just over six times.
There have been a large number of online bingo related acquisitions in the last 12 months, including the 888 purchase of Wink Bingo in December last year and rival Partygaimg buying Cashcade in July, consolidation being seen as key to success to the future of bingo online.
The competition to bring bingo online to the mass market is enormous and to this end this business area has witnessed a large numer of sponsorship deals this month alone, many of them already reported here on WhichBingo,
including Harrah’s launch of UK online bingo under their Caesar’s brand,
and Mecca Bingo launching Britain’s Got Talent branded bingo.
WhichBingo will obtain more details of the new site and will publish these as soon as they are available.
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